FIVE WAYS TO MAKE A BAD CORPORATE VIDEO

Before you shoot...


Rather like do-it-yourself hair cutting or amateur surgery, DIY video should be approached with caution. It’s a truth that one never sets out to make a bad movie, but thousands of them are made and never find an audience. But bad promotional and corporate videos don’t stay hidden or forgotten – they end up on the company website and YouTube for everyone to see. Here are the hallmarks of corporate video gone wrong, and how to make sure you avoid them:

  1. Green Screen That Makes You See Red:
    Chromakey, where you film an actor or actors in front of a green or blue background, so you can later edit in another background, is everywhere in TV and film- from your local weatherman, to the Harry Potter movies to high production-value TV series like Game of Thrones. But unless you’re working with an experienced team that knows how to light for…

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