April was always going to be a tough act to follow. Last month’s record-breaking chart saw Dove’s ‘Real Beauty Sketches’, Kmart’s ‘Ship My Pants’ and Evian’s ‘Baby & Me’ dominating talk across the social web – the first time ever that three commercials from the same month have also featured in the top 20 most shared ads of all time.
Created by Ogilvy Mather and attracting more than 738,000 shares during May, Dove’s record-breaking “Sketches” campaign – now the most viewed and the third most shared ad of all time – retained its number one spot last month.
Evian’s dancing toddlers are also showing no signs of fatigue, moving up one place to second, while Kmart’s Ship My Pants’ fifth spot – and the success of its follow-up campaign, ‘Big Gas Savings’ – proved people are not tired of hearing haulage-based puns…just yet.
However, some new campaigns…
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