One of the things I come across pretty frequently in talking with business owners who are marketing to other businesses is that they just don’t take video as seriously as other, more traditional forms of content like text-based case studies and whitepapers. To my mind, this thinking is off-base and is predicated on some commonly-held myths that just don’t stand up to reason. And when we can continue these talks with business owners and explain some of the ways in which video actually makes a lot of sense, often times we’ll come away with a client. So I thought I’d tackle the three biggest misconceptions we come across. We also felt so strongly about the missed opportunity in B2B video, that we took our own medicine: we made a fun, informative, detail-focused video about it!
Myth #1: Business Decision Makers Don’t Watch Online Videos About Business
This is a really…
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