Take a Break from the Script and Fall Back in Love with Video Production

Written by Erika Salter

Professional producers are drilled to pre-plan, plan, and plan again on jobs. As important as planning is, sometimes you have to let creativity take control and create a project solely for yourself.

Once you release your mind and your imagination starts to flow, you can simply capture the beauty in the world around you. For those of us who like to shoot, every now and again it is ok to just go out with camera in-hand and mind open to new possibilities.

Do not get me wrong, when creating a project for a client, storyboard your ideas and log every shot. Planning for clients is important; it eliminates the need for re-shoots and allows you to stay on target with your clients goals.

But every now and again fall back in love with raw footage that you can capture in the everyday world around you. You will be surprised where it can take you and the beauty of the ideas that morph from one simple shot.

Here’s an idea, when you are bogged down with projects for others, at least once every few months take some time to create a piece that draws from your passion. Dedicate time to tell your story.

Some of our best creative projects come without the confines of deadlines. You will never cease to amaze yourself. So I challenge you to look at the world around you through the lens of your camera and see how it inspires you.

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